You are required to complete a portfolio of executive summary briefs of newspaper/magazine articles. This activity involves reading one article per week (from Jan 22nd to Mar 22nd – 8 weeks, not including Winter Break week) that is relevant to one of the topics in the course and completing a short write-up (typed, maximum 1 page, single-spaced) of that article. A summary brief report template will be handed out in class. A copy of the newspaper/magazine article should be stapled to each brief. A complete citation and the source and date of the article should appear at the top of the summary. For each weekly summary brief, the article summarized must have been published within 2 weeks of the summary date
In your brief, you should summarize the article and identify the marketing outcome (such as the success or failure of the new product or venture). You should also discuss how the underlying issue relates to one of the marketing topics discussed in class or in the textbook (i.e., what marketing concepts or text materials explain the outcome) and include your own opinion on the issue.
Keep in mind that the summarized articles must have been published within two weeks of the summary date.
The essay have to use the style that I post, and the use of PPT and the article release date must comply with the timetable.
This is my Schedule:
Feb 26 Market Entry Strategies
Feb 28 Market Entry Strategies (continued)
Mar 5 Global Products
Mar 7 Global Pricing
Mar 12 Global Pricing (continued)
Mar 14 Global Distribution