Apple’s latest products, management essay help

Apple — Essay #3

Thinking about Apple’s latest products

In addition to recent news about Apple’s
launch of the iPhone 7, read the case at the end of Chapter 15 and answer the
following questions

The case should be no more than 3 pages not
including the cover page and references.

Questions
to answer — please read the question and answer in full. Read the rubric.

Apple’s product launches over the last
decade have been monumental. Refer to Chapter 15 and discuss what makes Apple
so innovative.

Chapter 16 discusses pricing strategies.
What is your position on Apple’s pricing strategy? Does it reflect the value
the customer should pay or the cost to make the product? Share your view using
terms from Chapter 16. Use terminology from the book properly and share your point
of view.

Last question relates to Chapter 20 which
discusses mass communications. What is your favorite Apple TV ad? Why? How
effective is the message and creative strategy? How does Apple create consumer
preference and continue to build loyalty with its customers? Discuss your view
on how Apple maintains brand equity. Refer to the Chapter and use the
terminology as well as providing your point of view.