Central Ohio Technical College Customer Journey Map PPT

Question Description

I’m working on a management project and need a sample draft to help me learn.

  • Make a customer journey map
  • Put to work the persona you created! (Zachary)
  • Product: the same one you have chosen for your Customer Experience Survey (a thermos)
  • Create a slide
  • Persona

    Zachary in a nutshell

    ? Is 42 years old
    ? Has been married for 20 years
    ? Works in construction, earns 100k
    ? Has a house away from the city
    ? Likes to spend time with his kids, dogs, and goes fishing
    on spare time
    ? Has 3 kids, 17 year old, 14 year old, and 10 year old
    ? Goes on Facebook to see any updates with friends or
    family daily.
    Zachary?s Motivations

    ? Giving his kids whatever they need and providing for the
    family any way he can.
    ? Zachary has a property in Texas with over 6 acres of land
    he wants to one day retire there with his wife.
    ? Maintaining his current job because he is happy with the
    money him and his wife earn together.
    ? Seeing his kids grow
    What Zachary buys

    ? The only music he listens to is on the radio or through
    CD?s that he has from when he was younger.
    ? He spends money on his dogs and kids, whether it is
    toys, clothes, or school supplies.

    How Zachary shops

    ? He enjoys going to the sporting goods store and getting
    new fishing equipment once a month
    ? He buys his clothes from anywhere that has good
    materials for a fair price whenever he feels like he needs
    new clothes or shoes
    ? Zachary likes to shop at the local markets and enjoys
    supporting small business on the daily
    ? Checks the newspapers for any specials going on daily

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