Central Ohio Technical College Customer Journey Map PPT

I’m working on a management project and need a sample draft to help me learn.

• Make a customer journey map
• Put to work the persona you created! (Zachary)
• Product: the same one you have chosen for your Customer Experience Survey (a thermos)
• Create a slide
• Persona

  Zachary in a nutshell

  ? Is 42 years old
  ? Has been married for 20 years
  ? Works in construction, earns 100k
  ? Has a house away from the city
  ? Likes to spend time with his kids, dogs, and goes fishing
  on spare time
  ? Has 3 kids, 17 year old, 14 year old, and 10 year old
  ? Goes on Facebook to see any updates with friends or
  family daily.
  Zachary?s Motivations

  ? Giving his kids whatever they need and providing for the
  family any way he can.
  ? Zachary has a property in Texas with over 6 acres of land
  he wants to one day retire there with his wife.
  ? Maintaining his current job because he is happy with the
  money him and his wife earn together.
  ? Seeing his kids grow
  What Zachary buys

  ? The only music he listens to is on the radio or through
  CD?s that he has from when he was younger.
  ? He spends money on his dogs and kids, whether it is
  toys, clothes, or school supplies.

  How Zachary shops

  ? He enjoys going to the sporting goods store and getting
  new fishing equipment once a month
  ? He buys his clothes from anywhere that has good
  materials for a fair price whenever he feels like he needs
  new clothes or shoes
  ? Zachary likes to shop at the local markets and enjoys
  supporting small business on the daily
  ? Checks the newspapers for any specials going on daily