I’m working on a management project and need a sample draft to help me learn.
- Make a customer journey map
- Put to work the persona you created! (Zachary)
- Product: the same one you have chosen for your Customer Experience Survey (a thermos)
- Create a slide
Zachary in a nutshell
? Is 42 years old
? Has been married for 20 years
? Works in construction, earns 100k
? Has a house away from the city
? Likes to spend time with his kids, dogs, and goes fishing
on spare time
? Has 3 kids, 17 year old, 14 year old, and 10 year old
? Goes on Facebook to see any updates with friends or
? Giving his kids whatever they need and providing for the
family any way he can.
? Zachary has a property in Texas with over 6 acres of land
he wants to one day retire there with his wife.
? Maintaining his current job because he is happy with the
money him and his wife earn together.
? Seeing his kids grow
What Zachary buys
? The only music he listens to is on the radio or through
CD?s that he has from when he was younger.
? He spends money on his dogs and kids, whether it is
toys, clothes, or school supplies.
How Zachary shops
? He enjoys going to the sporting goods store and getting
new fishing equipment once a month
? He buys his clothes from anywhere that has good
materials for a fair price whenever he feels like he needs
new clothes or shoes
? Zachary likes to shop at the local markets and enjoys
supporting small business on the daily
? Checks the newspapers for any specials going on daily