1. Recognize the basic concepts and terminology used in Strategic Management.
Chapter 1. Basic Concepts of Strategic Management
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Colin. W (2004). Strategic Management. Palgrave MACMILLAN. Retrieved from http://dr-ama.com/wp-content/uploads/2013/10/Strategic-Management.pdf
Test your knowledge
Why are strategic decisions different from other kinds of decisions?
When is the planning mode of strategic decision-making superior to the entrepreneurial and adaptive modes?