Groupon: Helping Consumers with Purchase Decisions, questions help

Please type each question as a heading and then type your answer below the question.

Groupon: Helping Consumers with Purchase
Decisions“

1. 
How
has an understanding of consumer behavior helped Groupon grow from 400 subscribers
in Chicago in 2008 to 200 subscribers in 48 countries today?

2. 
What
is the Groupon promise? How does Groupon promise affect a consumers perceived
risk and cognitive dissonance?

3. 
Describe
the five stage purchase decision process for a typical Groupon user.

4. 
What
are possible psychological and sociological influences on the Groupon consumer
purchase decision process?

5. 
What
challenges does Groupon face in the future? What actions would you recommend related
to each challenge?