How loyalty schemes can trigger repeat purchasing in the Singapore luxury business 1,500-word dissertation

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Title of Dissertation:

How loyalty schemes can trigger repeat purchasing in the Singapore luxury business

Draft Proposal Requirements:

– Introduction
– Literature review (around 800 words please find 6 journal articles to suppose the lit review)
– Research question and methodology – why selected, how it will answer the question as asked, what access to people/organisations is required, and
is access guaranteed
– Foreseen limitations
– Research schedule/Timeline
– Bibliography

Additional Requirements:

Please refer to the document attached for supervisor’s comments in red.

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