Week One: 9/9-9/15
This post from September
13th is a generally good
post. The photo is people
based and shows the
non-profit’s work in action.
It features their app and
the phones being used.
The text in the post uses
hashtags and tags another
group the D-Tree is
working with. It also offers
some numbers to show
the scope of the work
D-Tree is doing.

This tweet from September 10th is
great for connectability. It links to
their blog, utilizes hashtags, as well
as tagging another group that they
are working with. They are also
specific about where the work is
happening. While it’s not the most
interesting tweet it is very

This post from Amref on 9/10 uses a
popular hashtag in its post. This
helps connect them to younger
audiences. Their post also features a
person-centric, interesting photo that
adds to the information in the
description. They are also very clear
about what they are doing to help.

Week Two: 9/16-9/22

This post is from 9/18. I think it does a good job of showcasing the work that the non-profit is
doing. This offers very concrete evidence of how the non-profit is completing their mission. They
also connect a link to their blog in the description. However, this post is not very visually
appealing. They could have chosen a more cinematic or dynamic way to showcase they app
such as photographing or taking video of the app being used in real life rather than an
illustration on a plain white background. They also didn’t include any hashtags or reply to the
comment they received, even after six days.

This post is very similar to the Instagram post. It showcases the new app and links to their latest
blog post. This one has slightly more in-depth information about the app in addition to the
pictures of it. It doesn’t use any hashtags.

This post brings up
relevant concerns
for PATH and
highlights the work
they are doing to
deal with these
issues. However,
despite the
presence of an
important person
(Robert Redfield)
he and his
organization are
not tagged. There
are also no
hashtags. In
addition, the post
mentions the
methods PATH is
using but does not
expand on that in
any way.

Week Three: 9/23-9/29

This post has a great
focus on the
volunteers. It shows
that D-Tree is taking
into account the people
it’s serving when it
creates its products.
However, the photo
quality is low. The post
also doesn’t share
much of a story. It
doesn’t let us know
who these people are
(beyond that they are
CHVs) or how they
ended up here, simply
that they are working
on the design on the
new app. The post
does use hashtags, but
I think it could have
included some more
effective ones as well.
Maybe about where
they are.

Once again this similar post from D-Tree’s Instagram is very people focused. However, the
framing of the photograph is pretty awful. The water bottles and clutter distract from the people
and there’s a large amount of empty space that isn’t be filled or utilized and makes the photo
boring. For Instagram, the picture is the most important part of the post. It should draw the
viewer in and tell a story, and this photo does not do that. D-Tree also did not take the time to
reply to the comment on the post. While this comment is not exactly an individual’s comment
about D-Tree, the lack of reply still makes it look like they don’t really care.

This post from Amref is for World Heart Day. It is visually appealing and utilizes graphic design
and photography to draw in the viewer. It also uses a popular hashtag and event to promote
AMREF’s message.

Week Four: 9/30-10/6

This tweet is very informative
but doesn’t really draw people
in or invite much interaction.
There’s nothing eye-catching
about the photo or the title to
the article. It does utilize
hashtags and tags other
organizations that are involved
with this topic, which is good.

This post doesn’t have any people in
and also features the logo of PATH
instead of D-Tree. It isn’t very
interesting to the average viewer but
does show some professionalism for
D-Tree and links them with other
similar organizations. A more
interesting and dynamic picture could
have been more beneficial.

This post from Amref is very effective in that it uses a
person-centric photo of the people that are being helped and
which helps tell their story. It tells the important facts of what
the organization is doing and where and uses a relevant and
popular hashtag that will help get their post seen by a wider

Week Five: 10/7-10/13

In this tweet, D-Tree does a good of
summarizing the important facts
about their article to draw their reader
in. It clearly states what they are
doing to make a change. However,
the tweet could be more focused Bi
Jokha and telling her story to create a
more emotional appeal and get the
audience interested.

This tweet from later in the
week features the same article.
It does start with a more
storytelling driven approach by
including a quote, but the same
article didn’t need to be posted
twice on the same platform. I
think the second example of the
post was a little more effective
in drawing the audience in as it
is more personal. Therefore it
was able to gain more
engagement then the first post

This post from Living Goods offers a bright, person-centric photo. It links another organization
that is involved with their work and gives some quick information to draw you into reading the
full article. However, it doesn’t utilize any hashtags. Considering the article starts with some info
about World Contraception Day, #worldcontraceptionday probably would have been good to use
at the very least.

Week Six: 10/14-10/20

These pictures are person focused but are not of the best quality. The top picture is taken from
a little bit far away. The bottom pictures focus up close on a detail which is interesting. The post
does not really have a call to action or offer any way for the audience to engage with it very
much. It does use hashtags and showcase the work D-Tree is doing and how they take advice
from their constituents.

This post on Twitter is generally the same as the Facebook post from this day. I think the post
worked better on Facebook, but once again they use hashtags and showcase their work well. In
this post, it’s even more evident that the pictures were taken from too far away.

This post starts with a question to engage the audience and draw the person in. It has a link to a
video, which is a little too long but is still interesting and engaging. However, the post once
again doesn’t use any hashtags or tag anyone to increase the reach of the post.

Week Seven: 10/21-10/27

The picture featured with the post is great in terms of
having people or being person-centric, being framed
close up, and featuring great vibrant colors. They
utilized hashtags but the caption doesn’t tell much of
a story. We know what they are doing but it’s unclear
who exactly we are looking at in this photo.

D-tree shared this post from
Little Sun that talks about how they have made a difference in Tanzania with mobile technology.
The photo is very interesting and good quality. It focuses on people and shows the technology
that is being used. It tags D-tree and D-tree reposting it increases their connectivity and

This post from Living Goods has a colorful and interesting graphic. It gives the most important
info at the very beginning of the post but doesn’t explain what the organization’s exact role in the
conference is. It has a hashtag but doesn’t tag any of the other organizations at the conference.

Week Eight: 10/28-11/3

This post
starts with a quote which is a great way to draw people in and start telling a story. The picture is
a little contrasty and blurry but it is well-framed in that the people take up the whole frame.
However, they look kind of sad.

This post is pretty boring. The
picture doesn’t show the speakers face and is rather dark. The caption doesn’t do much
storytelling or tell us who exactly is speaking and why. Instead, it offers us a bunch of technical

This tweet was part of an ongoing live tweet session that VillageReach did of a speaker for their
organization at an event. They posted a very interesting quote from the speech and tagged both
the speaker and the event as well as utilizing a hashtag. Overall, as part of a live tweeting
session, I think this a great tweet.

Week Nine: 11/4-11/10

D-tree reposted another organization’s post about a panel that they were speaking on. They
used the hashtag for the organization and connected with the other organization. The original
post included an explanation of the panel but the graphic included is pretty boring.

The picture from this post is too far away and low quality. It’s hard to see the faces of anyone
involved. The caption doesn’t tell us much about who is there and just uses a lot of formal titles
and technical language. They use lots of hashtags, but don’t tag anyone who was involved.

This post from LivingGoods has a great picture. It’s people focused, uses all the space in the
frame, and also has the LivingGoods logo in with the community health worker. The caption
uses hashtags and tells the story of the people in the photo in the hope of getting people to
open the blog post and read the full story.

Week Ten: 11/11-11/17

This post is okay. It’s not longwinded and doesn’t offer as much technical talk like a lot of
D-Tree’s other posts. It uses hashtags for an event but doesn’t tag anyone in the photo or at the
event. They also didn’t respond to the comment on the post. The picture is good, it’s colorful and
filled with people.

D-tree retweeted this tweet about Rachel on the THS panel. It’s great that they are interacting
with those who mention them as it increases their visibility and reach. The photos are from a
little far away, but obviously, they couldn’t do much to control that.

This post from VillageReach has a great photo. It’s person-centric and shows joy. They also use
graphics to increase the interest and fill up the negative space in the photo. They have a
concise caption that captures their mission and a clear call to action for the viewer (visit the
global experience map). However, they don’t utilize hashtags.

Week Eleven: 11/18-11/24

This post has an up-close an interesting photo that is detail-focused. It tags another relevant
organization and uses hashtags. The caption is short and gets straight to the point. It kind of has
a call to action with #EndTB.

The photo here is great. It shows all the people up close and taking up the whole frame. The
caption has a good amount of hashtags and D-Tree tagged other organizations involved.
However, it’s god more technical information then storytelling.

Week Twelve: 11/25-12/1

These photos are great. They are person-centric and taken from close up. They show people
working and training. They tag the organization they are working with and have hashtags. The
caption is short and tells the story of what they are doing immediately.

This post looks a bit like a screenshot of a website rather than a graphic that was made from
Instagram. I’m not sure the photo gives much to the graphic. The caption is pretty long and has
a lot of technical explanation. It mentions partnerships with other organizations but doesn’t
name them. It does have a really strong call to action (visit

This post is from VillageReach’s Giving Tuesday. They say exactly what a donation will do,
incentivise larger donations by having the board of directors offer to match donations over $100,
and have a strong call to action. They use several relevant hashtags and have a strong
high-quality picture that is relevant to the content of the caption and utilizes graphic design

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