M2 MS6900

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points: Explain how the marketing plan targets the market segment. Provide a positioning statement for your project. Define the products and services you will offer. Develop and detail a pricing strategy you will use. Describe the promotion plan you will implement. Identify the target locations with an assessment of their viability.

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