Market Selection?

(Product or service associated with a United States of America (U.S.) for-profit business of interest to you, Module 8 final project selection)

  1. For Week Five’s Critical Thinking Assignment apply Ghemawat’s (2001) administrative and political distance, geographic distance, and economic distance analysis to the selected corporation. This was a required reading in module two.
  2. Given your analysis using this tool, what prospective business opportunities are present?
  3. Define and defend the company’s international competitive strategy(ies) and international corporate level strategy(ies) likely to be employed.
  4. Create a condensed marketing plan to support your choices.


Ghemawat, P. (2001). Distance still matters: The hard reality of global expansion (Links to an external site.). Harvard Business Review, 79(8), 137-147.

Submission Requirements

Your well-written paper should meet the following requirements:

  • Be four to six pages in length.
  • Be formatted according to the CSU-Global Guide to Writing and APA (Links to an external site.).
  • Include at least five scholarly or peer-reviewed articles. The CSU-Global Library is a good place to find these resources.
  • Include a title page, section headers, introduction, conclusion, and references page.

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