MAT 500 Discussion Week 4 Marketing Management Frame Work (Pinkberry)

MAT 500 Discussion Week 4 Marketing Management Frame Work Pinkberry

Watch the video, Pinkberry, and answer the following questions:

Question One

· How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.

Question Two

· Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.

Question Three

· Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

Respond to Peer(s)

· Read and respond to at least two of your classmate’s posts.

DIRECTIONS: To get started, click on the +Pin option on the upper right hand corner and write your response. Click on “How Points Work” to see how you can earn your points. Once you reach 100% you will earn your full 20 points in Blackboard. Please note that points can be deducted if the post is not high quality.