MGMT 600 Business Planning Seminar – DeVry (Entire Course Week 1 – 8)
Week, TCOs, and Topics
Readings and Class Preparation
Activities and Assignments Week 1
TCOs A, B, C
The Beginning
Chapter 1: Starting the Process
Chapter 2: Getting Your Plan Started
Chapter 22: Time-Saving Tips
Assignment: Select teams Team charter (includes Business Plan topic) due Week 2
TCO C
The Problem and Answer
Chapter 2: Getting Your Plan Started
Chapter 3: Making Your Plan Compelling
Chapter 5: Company Description
Assignment: Research of the week: The Problem & Answer Create mission, vision, and values statement Individual assignment due Week 3
TCO C
Industry Analysis
Chapter 6: Industry Analysis & Trends
Chapter 8: The Competition
Chapter 9: Strategic Position & Risk Assessment
Assignment: Research of the Week: The Marketing Plan Industry Analysis due Week 4
TCOs B, F
The Marketing Plan
Chapter 7: Target Market
Chapter 10: Marketing Plan & Sales Strategy
Chapter 14: Social Responsibility & Sustainability
Assignment: Research of the week: the Operations Plan Marketing Plan due Week 5
TCOs E, G, J
The Operations Plan
Chapter 11: Operations
Chapter 12: Technology Plan
Chapter 13: Management & Organization
Assignment: Research of the Week: the Financial Plan Operations Plan due Week 6
TCOs H, I, J
The Financial Plan
Chapter 16: The Financials
Chapter 19: Looking for Money Polish work completed to date Financial Plan due Week 7
TCOs A, D
The Pitch
Chapter 4: The Executive Summary
Chapter 15: Development, Milestones & Exit Plan
Chapter 17: The Plan’s Appendix
Chapter 18: Preparing, Presenting & Sending Out Your Plan
Assignment: Create exit strategies for Business Plan Prepare and practice Presentation Create Executive Summary Week 8
All TCOs/Topics
The Finish
None
Assignment: Present the Business Plan Final Business Plan due Submit Peer Review
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