MGT 401 Saudi Electronic University Strategic Management Discussion

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Description

Content Introduction

­­­­­­­­­­­­Learning Outcomes

1. Recognize the basic concepts and terminology used in Strategic Management. 

Required

Chapter 1. Basic Concepts of Strategic Management

  • Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

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