MGT498 Apply: Strategic Management Research Journal, Part 4

Familiarize yourself
with the following terms and concepts discussed this week in
preparation for completion of this assignment: vertical integration,
taper integration, backward vertical integration, forward vertical
integration, strategic alliances, global strategy, international
strategy, innovation.

Create a 700 to 1,050-word
entry in your strategic management research journal. You will use
information from this entry in your presentation due in Week 5. Respond
to the following prompts in your journal entry:

  • Identify Caterpillar Inc.’s short-term versus long term goals.
  • Evaluate how mergers and acquisitions in the past 5 years have contributed to Caterpillar Inc.’s performance.
  • Assess Caterpillar Inc.’s global strategy (international, multi-domestic, global-standardization, or transnational).
  • Discuss
    the types of innovation Caterpillar Inc.’s uses such as radical
    incremental, disruptive, and architectural innovation. Identify types of
    innovation Caterpillar Inc. has used over time

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