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In this unit, you will become the investigator of three (3) healthcare systems
and predict which one has the most promising marketing potential. By the end of
this unit, you will be able to proficiently discuss how the 5 P’s of marketing
and research-supported assessment strategies impact the marketing potential of a
healthcare system.

  • Select and provide a general overview of three (3) healthcare organizations
    that interest you*.
  • Discuss the 5 P’s of healthcare marketing to each healthcare
    organization.
  • Elaborate how the 5 P’s of healthcare marketing may impact the marketing
    potential of a healthcare organization.
  • Using an assessment or evaluation strategy, discuss the marketing potential
    of each and predict which one has the most promising marketing potential.

    • Be sure to support your assertions with evidence-based research,
      scholarly articles, and well-supported strategies that support your
      predictions. Choose one:

      • 3-4 page paper excluding front and back matter (APA
        standards apply )
      • PowerPoint presentation for a Board of Directors (10-12
        slides; speaker notes as needed to support assertions).

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