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Assignment 3: Apple Computer Leadership Report

The Apple Computer Company is one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh computer and laptop, the iPod and iTunes, and most recently, the iPhone. The success of the company can be traced primarily to a single individual, the co-founder, Steven Jobs.

First, review the following case study:

Then, respond to the following:

  • Determine and explain what type of leader Steve Jobs was.
  • Explain how his vision and values were reflected in his leadership style.
  • Summarize the initial challenges he faced when starting Apple. Specifically, address Jobs’ strategy and implementation.
  • Identify and explain the drivers for change in the personal computer industry.
  • Discuss how Steve Jobs used partnerships and collaboration.
  • Analyze Jobs’ approach to continuous process improvement.
  • Determine what skills, ideas, and approaches might be useful in your own work/life situation.

Utilize at least two scholarly sources.

Write a 3–5-page report in Word format. Apply APA standards to the citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship through accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

By the due date assigned, deliver your assignment to the Submissions Area.

Finkle, T. A., & Mallin, M. L. (2010). Steve Jobs and Apple, Inc. Journal of the International Academy for Case Studies, 16(7), 31–40. (ProQuest document ID 814791833) http://search.proquest.com.libproxy.edmc.edu/docview/814791833?accountid=34899

Assignment 3 Grading Criteria Maximum Points
Determined the type of leader Steve Jobs was. Provided multiple details and examples along with scholarly resources.

12
Explained how Jobs’ vision and values were reflected in his leadership style. Utilized relevant examples and scholarly resources.

12
Summarized the initial challenges Jobs’ encountered when starting Apple. The summary specifically addressed Jobs’ strategy and implementation. Included multiple examples.

12
Explained multiple accurate drivers for change in the personal computer industry. Provided examples that include scholarly resources.

12
Discussed how Jobs used partnerships and collaboration. Provided multiple details and examples along with scholarly resources.

12
Analyzed Jobs’ approach to continuous process improvement. Provided multiple details and examples along with scholarly resources.

12
Determined multiple useful skills, ideas, and approaches that might be useful in one’s own work or life situation. Provided relevant examples.

8
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship through adequate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligned with specified assignment requirements.

20
Total:

100

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Rubric Name: BUS320_M1A3_Grading_Rubric

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