Choice Hotels would now like MCS to complete a financial statement comparison with their largest competitor, Marriott International. I need you to compare Choice Hotels 10-K reports that we gathered in the last project with Marriott Internationals 10-K reports. You will need to complete a vertical financial statement analysis using the 10-K reports from Choice Hotels and Marriott.
Choice Hotels is exploring ABC cost allocation. They have asked you to complete the task of allocating overhead to the cost of hotel rooms.
We will need to look at Choice Hotels latest 10-K report and Press Release in order to complete a budget and revenue forecast.
Finally, you need to discuss the pros and cons of the strategies of the two firms.