Persuasion: Who, What, To Whom, writing help

Persuasion:
Who, What, To Whom

Feenstra (2013) states, “In evaluating persuason we
need to take into account where the message comes from, what the
message contains, and the intended audience.” (p. 167).

For
your assignment this week, construct a paper that provides an
in-depth analysis of the three parts of persuasion. Address the
following points in your paper:  

1. Who
– Describe the Characteristics of the Persuader: What influences
our ability to become persuaded by someone? What specific
characteristics must this person possess? Be sure to address the
impact of credibility, physical attractiveness, and likeability in
your response. Why do we respond well to those who possess such
characteristics? Would we respond the same to an unattractive, angry,
or non-credible person? Why not?

2. What –
Discuss the Characteristics of the Message: What attributes are
inherent in persuasive messages? How are we influenced by the
emotion, framing, narratives, and rational appeals in the messaging
we receive? What is the significance of the sleeper effect? 

3. To
Whom – Examine the Characteristics of the Audience: Why do
different audiences perceive messages in different ways? What is the
role of culture, gender, and self-esteem in this process? How does
the elaboration likelihood model help to explain the relationship
between the persuader, the message, and the audience?

4. Review
the excerpt from p. 156 of your textbook, Social Psychology in Depth:
Word of Mouth and Persuasion. How does the e-word of mouth phenomena
illustrate the concepts above? Please be specific in your response. 

Include
an introduction, thesis statement, and conclusion. Your completed
assignment must be three to four pages in length (excluding title and
reference pages), and must follow APA guidelines as outlined in the
Ashford Writing Center. Include a minimum of three APA references.