Rasmussen College Evolution of Social Media Standards Assignment

• Analyze the evolution of social media standards and practices and
  how it relates to the potential need for regulation of social media,
  along with ethical concerns.
• Evaluate psychological theories and their insights into the widely
  varying opinions and attitudes that are expressed through social media.
• Compare and contrast new social media marketing trends with more traditional forms of advertising.
• Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
• Integrate the positive and negative effects of social media making global communication easily accessible.
• Design a personal plan to use social media to benefit the student
  both personally and professionally as well as minimize online mistakes
  and their impact.

Instructions

Social media use is critical to a dynamic and competitive brand,
whether that brand is something you sell, a group home, a non-profit
organization, or your self-image. This project will get you thinking
about effective ways to shape your social media tools to make the most
of your brand, to keep consumers talking and thinking about your brand,
and to get interaction from those you seek to sell to or to help. You
will take a look at what you post to social media, possible responses or
reactions you will receive, as well as use social media trends and
society controls to keep your brand meeting your goals.

Your final project should include a plan for the following: how you
will utilize a minimum of four social media sites; what your target
audience will be; your use of contacts, outreach, and advertising best
practices; your posting do’s and don’ts; and explanations of your
choices using the sources from the course and others you find.

If you have a real business, brand, or site to work on, you can start
by putting the site profiles into the four social media sites you have
chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these
that you have really made. If you don’t really have a business or brand,
you do not need to create faux profiles. However, you should write the
information you would include in your profile for each one.

In summary, your plan should contain:

• An introduction to your brand or company
• Your social media goals and general goals for the brand
• An analysis of the market comparables — similar
  businesses/nonprofits/brands, including what has been successful and
  what hasn’t worked for at least 3 good comparable brands
• Discussion of societal norms for those comparables. What seem to be
  the “rules” they follow? Is there open or tacit regulation you’ve
  noticed? Include how you can expand your influence globally by
  overcoming potential language and culture barriersÂ
• An analysis of advertising and its necessity along with the type of advertising you would do and why
• An outline of the audience you intend to reach and how to reach
  them. Be sure to take into account the factors that are in play when
  attempting to reach an audience that includes a wide range of ages
  (consider generational differences)
• A plan for how to use your contacts and add new ones when publicizing and staying connected
• A plan for each of four social media sites, including profile information and posting ideas
• Analysis of any of the theories you would use
• A conclusion

Your project lengths will depend on how much depth you put into your
analysis of each section, but to give you a general idea, several
paragraphs for most of the bullet points is a good length, and should
result in a total of around 10 pages.