Imagine you have been assigned to grow international sales of a nutrition supplement like Ensure. Youre
the brand manager.
*Using the Product X Market growth matrix, where are your opportunities to grow sales? Explain briefly
the combination of 4Ps you would use.
*One idea you propose must include market development specifically, what foreign country would be
attractive to market your brand? Assess the attractiveness of at least two countries concisely using the
tools youve seen in class (I have a bunch of resources in Chapter 3 Trade Environment on Canvas
where you can start.) Propose the best country to sell Ensure in and defend your answer.