Sport Marketing Research Project

Due Date: 4/17/2020 11:59pm

Research is a critical area when developing a marketing plan. You want to be well versed in your product.

This assignment requires 3 to 4 written pages (not including cover page, references, or other materials such as tables and charts) and is worth a total of 30 points. This needs to be turned in through Blackboard in order to receive a grade. Failure to do so will result in a grade of zero for this assignment. This project consists of three parts.

Instructions:

Part 1: Research a university (5 points):

• Research a Division I universities athletic department (DO NOT USE WIKIPEDIA; The website will be better)
  • What is the school’s demographic profile?
  • U.S. Census of the city it is in.
  • List important industry within that city or area.
  • Who is their audience? What type of student?

Part 2: Social Media Strategy (10 points):

• Research the school and athletic department’s social media strategy.
  • How is it unique compared to neighboring schools?
  • How is it different from other schools in the conference?
  • How are they handling COVID-19? What type of content are they producing?
  • What is there overall strategy on Facebook, Twitter, Instagram, Snapchat, Tic Toc, etc. Do they have their own App? Does it work well? Start following all of the accounts (both university and athletics) to gather your own information about their social media strategy.

Part 3: Recommendations (10 points)

• Social Media Recommendations
  • Discuss in detail how the university and athletic department are using their social media to enhance the image.
  • Discuss how they have adjusted to the current state we are in.
  • What types of things are they promoting?
  • What brand associations are they stressing on social media?
  • Discuss how the university should use their social media going forward? Are they doing a great job? A poor job? Be creative here.
  • DO NOT JUST SAY YOU WOULDN’T CHANGE ANYTHING OR THAT YOU HAVE NO RECOMMENDATIONS FOR THE SOCIAL MEDIA PLATFORMS. THIS WILL RESULT IN NO CREDIT FOR THIS PARTICULAR PORTION OF THE ASSIGNMENT

Miscellaneous (5 points)

• APA, Mechanics, and research
  • This paper should be written in APA format. This includes 12 point, times new roman font, 1 inch margins all around, a cover page, double spaced, and a reference page.
  • Headers for each section.
  • Evidence of research. At least three (3) sources need to be cited. If you are having trouble, let me know. There are lots of articles and research out there regarding social media usage by organizations, universities and athletic departments.