Targeting Segments and Brand Positioning Statements.

Targeting
Segments and Brand Positioning Statements. From the e-Activity, ReadyMade was
a bimonthly magazine within the media communication portfolio for Better
Homes and Gardens
. Watch the video titled
“Segmenting and Targeting Markets: Ready Made” (5 min 16 s), located here.
In
2011 ReadyMade was discontinued. Please respond to the
following:

1. Recommend
something that the magazine could have done to stay in existence. Provide a
rationale for your response.

2.
Provide an example of a product and how a company could target market it to
baby boomers. 

3.
Provide an example of a product and how a company could target market it to
Generation X.

4.
Provide an exampe of a product and how a company could target market it to
Generation Y. 

5.
Imagine that you are a direct competitor of Twitter and your company’s name is
Bitter. Create a brand positioning statement (p.63) that addresses the benefits
of why customers should use Bitter instead of Twitter. Provide a rationale for
your response.

Please
answer the question underneath the numbers & questions. Thanks.

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