Tourism Strategy for Barcelona 2020 (Literature Review)

-Critically evaluate a tourism policy and Strategic Plan for Barcelona

-Discuss how it could have been improved, making specific recommendations.

-Review the strengths/weaknesses of the document as a whole

-Compare to similar/good practice destinations.

-1500 words (MLA)

-Include 5 academic sources

-Structure: Introduction, Literature Review, Analysis, Conclusion

Outline:

Vision: Ensuring the destination’s sustainability, reconciling
to the utmost all elements at play and promotion the highest possible social
return on tourist activities, where visitor’s expectations are met without any
risk to the continued residence of those living in the city.

Mission (FOCUS POINTS FOR PAPER)

– (governing tourism collectively) Strengthen ties with other
cities and destinations, to share experiences and embark on collective
projects.

– (generation and disseminating knowledge) Broadening on issues
(environmental costs, the quality of jobs) and providing better information on
tourism.

– (sustainability) Social, economic and environmental, setting
out a dynamic, welcoming, innovative and desirable destination on a
metropolitan scale. This is to improve the quality of urban life and manage the
impact of tourism activity.

– (tourist mobility) rethink, manage and regulate the specific
practices of tourist mobility.

– (accommodation) Ensure tourists accommodation has a better
relationship with its environment, promote its social and environmental
responsibility and highlight good practices.

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