Week 4: Interactive Learning Activity

Discuss the role of strategic management.

Compare mission, vision, and value statements.

Discuss the types and purposes of goals and plans

Describe SMART goals and their implementatio

• 4.2 Action Required:

The Nike ?Swoosh? Logo is one of the most famous corporate symbols in the world. Nike Inc. is an organization that people look at as a leading sport brand and a business that encapsulates US Corporate power & globalization.

• Nike Inc. mission statement has two elements.

To bring inspiration and innovation to every athlete in the world.

• If you have a body, you are an athlete.

4.3 Test your Knowledge (Question):

• Explain the reason/s for Nike Inc. to have a mission statement.