Week Six: Literature and People

Link to video:

https://www.theguardian.com/sustainable-business/b…

link to blog:

https://web.cn.edu/kwheeler/documents/Unknown_Citi…

https://www.theguardian.com/sustainable-business/b…

In the Guardian blog you were asked to read this week, Maurice Biriotti writes:

Arguably, literature and the humanities have a lot to say about the world of business and the world in general. Ask most business leaders what keeps them up at night,

and the answer will rarely be issues of process, technology or numbers – although all of that is certainly complicated and challenging. Rather, what leaders struggle with

usually comes down to the people stuff. And by that they mean the complex and often contradictory nature of human beings.

Read the blog and watch the video interview posted for this week. Identify the main claims being made about how business can profit using insights about people that are provided by (or at least issues raised by) literature. You can use something you’ve read the past two weeks, or something you read outside of class to provide examples. Do you agree with Biriotti’s assessment? Explain, with specific references to the blog and interview. (minimum 500 words)

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