You are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are
developing a marketing strategy to inform potential patients about how
you provide the best patient experience. As part of your strategy, you
will use the 4 Ps of marketing. Define the 4 Ps and describe how you
will use each to promote your organization and build your patient base.
The four Ps are as follows:
- product
- price
- place
- promotion
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