You are the business manager of a trendy hairstyle shop in downtown Chicago. As the manager, you are in charge of payroll and paying the bills, hiring and firing, purchasing, training, and customer service. You provide a luxury service, and your average c

  

· Using Maslow’s Hierarchy of Needs model as a backdrop, determine the real motivations behind the use of your service. 

· What additional social and cultural factors will you consider to analyze your clients’ behavior? 

· What service criteria do you think your clients use to select the type of service you offer? 

· What methods might be useful to encourage loyalty among existing customers? 

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