M3 Assignment 2 Submission
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Assignment 2: Consumer Behavior/Target Market Report
You are a marketing manager for a health and beauty organization and need to market a new brand of toothpaste that fits into your company’s “Fit for Life” product line. The “Fit for Life” product line focuses on a holistic approach to health and wellness. The current product line includes soaps, shampoos, gels, and creams made from natural ingredients.
You need to analyze the concepts of different marketing and consumer behavior related to the new toothpaste in the line. Your job is to increase consumer demand and sales of the new product. To do so, you need to assess consumer behavior and decision making.
Complete the following activities and present your response in an 8- to 10-page professional Consumer Behavior/Target Market report:
Justify your ideas and responses by using appropriate examples, use at least 4 references (one of which may be your text book), and follow APA formatting.
Post your assignment to the Submissions Area by the due date assigned.