Textbook questions

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Chapter 3

1.What social and mobile media tools is Red Bull using?

2.Evaluate Red Bull’s social media marketing strategy using the 4E framework.

3.How should Red Bull assess the effectiveness of these campaigns? Describe how it should respond to insights gained by this assessment.

Chapter 4

1.Who benefits from products designed to give children and babies more screen time? Who is harmed?

2.Who has a greater ethical responsibility in relation to children and screen time: companies or parents? Present arguments for both sides.

Chapter 5

1.What consumer trends does Seventh Generation respond to most effectively?

2.Which consumer trends might it be missing?