1. 
   
   Question 1

   5 PointsA. (1)Research suggests ways in which parents can encourage creativity in children. (2)One way is to provide a stimulating environment. (3)As much as possible, the environment should be designed to match a child’s special interests and talents. (4)Second, teach by focusing on a child’s strengths. (5)Avoid criticizing his or her weaknesses. (6)Another important method is to encourage nonconforming behavior. (7)You can do this by helping your children avoid or resist peer pressure. (8)Fourth, set an example by pursuing interesting work or intellectual or artistic hobbies. (9)Finally, do not use rigid control over children. (10)Children who are constantly directed seem to lose the confidence needed for the creative spirit. A1. The main idea is expressed in sentence

   1. 1
   2. 2
   3. 3
   4. 10

2. 
   
   Question 2

   5 PointsB. (1)Several different factors influence people’s eating habits. (2)Personal preference is one of the most important factors that determines what people eat. (3)Almost all people enjoy the sweetness of sugar and the tang of salt. (4)Others like spices, such as the hot peppers common in Mexican food or the curry usually found in Indian dishes. (5)Another factor that influences eating is culture. (6)People often like to eat the foods they grew up eating. (7)And every country—and region of a country—has its own special foods and ways of combining foods into meals. (8)Economics is a third issue that affects what and how people eat. (9)Foods that are readily available at low cost often become part of people’s diets. (10)Likewise, meals made with expensive or hard-to-get ingredients are rarely eaten, if at all. B6. The main idea is expressed in sentence

   1. 1.
   2. 2.
   3. 9.
   4. 10.

3. 
   
   Question 3

   5 PointsB. (1)Several different factors influence people’s eating habits. (2)Personal preference is one of the most important factors that determines what people eat. (3)Almost all people enjoy the sweetness of sugar and the tang of salt. (4)Others like spices, such as the hot peppers common in Mexican food or the curry usually found in Indian dishes. (5)Another factor that influences eating is culture. (6)People often like to eat the foods they grew up eating. (7)And every country—and region of a country—has its own special foods and ways of combining foods into meals. (8)Economics is a third issue that affects what and how people eat. (9)Foods that are readily available at low cost often become part of people’s diets. (10)Likewise, meals made with expensive or hard-to-get ingredients are rarely eaten, if at all. B7. The major details of the passage are

   1. reasons people eat different foods.
   2. descriptions of the foods different people eat.
   3. factors that influence people’s eating habits.
   4. examples of personal preferences in food.

4. 
   
   Question 4

   5 PointsA. (1)Research suggests ways in which parents can encourage creativity in children. (2)One way is to provide a stimulating environment. (3)As much as possible, the environment should be designed to match a child’s special interests and talents. (4)Second, teach by focusing on a child’s strengths. (5)Avoid criticizing his or her weaknesses. (6)Another important method is to encourage nonconforming behavior. (7)You can do this by helping your children avoid or resist peer pressure. (8)Fourth, set an example by pursuing interesting work or intellectual or artistic hobbies. (9)Finally, do not use rigid control over children. (10)Children who are constantly directed seem to lose the confidence needed for the creative spirit. A5. Which item best completes the outline of the paragraph? Main idea: Research suggests ways in which parents can encourage creativity in children.

   1. Provide a stimulating environment.
   2. Focus on the child’s strengths.
   3. Encourage nonconforming behavior.
   4. __________
   5. __________

   1. 1. Help your children avoid or resist peer pressure.
      2. Do not use rigid control.

   2. 1. Set an example in your choices of work of hobbies.
      2. Do not use rigid control.

   3. 1. Do not use rigid control.
      2. Children can lose needed confidence.

5. 
   
   Question 5

   5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice. It’s important to REINFORCE tall buildings with steel beams. Otherwise, they might collapse.

   1. change
   2. tear down
   3. strengthen

6. 
   
   Question 6

   5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice.Lola’s wide eyes and innocent smile may make her look NAIVE. But she’s got more street smarts than most people twice her age.

   1. wise
   2. unusual
   3. unsuspecting

7. 
   
   Question 7

   5 PointsA. (1)Research suggests ways in which parents can encourage creativity in children. (2)One way is to provide a stimulating environment. (3)As much as possible, the environment should be designed to match a child’s special interests and talents. (4)Second, teach by focusing on a child’s strengths. (5)Avoid criticizing his or her weaknesses. (6)Another important method is to encourage nonconforming behavior. (7)You can do this by helping your children avoid or resist peer pressure. (8)Fourth, set an example by pursuing interesting work or intellectual or artistic hobbies. (9)Finally, do not use rigid control over children. (10)Children who are constantly directed seem to lose the confidence needed for the creative spirit. A2. In general, the major details of the passage are

   1. thoughts about creativity.
   2. descriptions of stimulating environments.
   3. reasons not to rigidly control children.
   4. ways to encourage creativity in children.

8. 
   
   Question 8

   5 PointsB. (1)Several different factors influence people’s eating habits. (2)Personal preference is one of the most important factors that determines what people eat. (3)Almost all people enjoy the sweetness of sugar and the tang of salt. (4)Others like spices, such as the hot peppers common in Mexican food or the curry usually found in Indian dishes. (5)Another factor that influences eating is culture. (6)People often like to eat the foods they grew up eating. (7)And every country—and region of a country—has its own special foods and ways of combining foods into meals. (8)Economics is a third issue that affects what and how people eat. (9)Foods that are readily available at low cost often become part of people’s diets. (10)Likewise, meals made with expensive or hard-to-get ingredients are rarely eaten, if at all. B9. How many major details are in the paragraph?

   1. Two
   2. Three
   3. Four
   4. Five

9. 
   
   Question 9

   5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice.The holiday shoppers showed complete APATHY for those people forced to live on the streets—passing them by without a glance or second thought.

   1. enthusiasm
   2. helpfulness
   3. lack of concern

10. 
    
    Question 10

    5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice.The RADICAL political group was committed to overthrowing the government.

    1. favoring extreme change
    2. unfriendly
    3. mild-mannered

11. 
    
    Question 11

    5 PointsA. (1)Research suggests ways in which parents can encourage creativity in children. (2)One way is to provide a stimulating environment. (3)As much as possible, the environment should be designed to match a child’s special interests and talents. (4)Second, teach by focusing on a child’s strengths. (5)Avoid criticizing his or her weaknesses. (6)Another important method is to encourage nonconforming behavior. (7)You can do this by helping your children avoid or resist peer pressure. (8)Fourth, set an example by pursuing interesting work or intellectual or artistic hobbies. (9)Finally, do not use rigid control over children. (10)Children who are constantly directed seem to lose the confidence needed for the creative spirit. A4. The first major detail is introduced with the addition word

    1. Another.
    2. One.
    3. Finally.
    4. As.

12. 
    
    Question 12

    5 PointsA. (1)Research suggests ways in which parents can encourage creativity in children. (2)One way is to provide a stimulating environment. (3)As much as possible, the environment should be designed to match a child’s special interests and talents. (4)Second, teach by focusing on a child’s strengths. (5)Avoid criticizing his or her weaknesses. (6)Another important method is to encourage nonconforming behavior. (7)You can do this by helping your children avoid or resist peer pressure. (8)Fourth, set an example by pursuing interesting work or intellectual or artistic hobbies. (9)Finally, do not use rigid control over children. (10)Children who are constantly directed seem to lose the confidence needed for the creative spirit. A3. How many major details are in this paragraph?

    1. Three
    2. Four
    3. Five
    4. Six

13. 
    
    Question 13

    5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice.Constant attacks from neighboring countries UNDERMINED the nation’s stability, leading to fears that the government would collapse.

    1. damaged
    2. doubled
    3. had nothing to do with

14. 
    
    Question 14

    5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice.The chef is RUTHLESS with his staff. If a dish isn’t perfectly prepared, he throws it into the garbage. Once he even threw a knife at the pastry chef.

    1. popular
    2. merciless
    3. helpful

15. 
    
    Question 15

    5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice. “I don’t see how chemistry is RELEVANT to real life,” Jenn complained. “I’m never going to use it!”

    1. unimportant
    2. unrelated
    3. related

16. 
    
    Question 16

    5 PointsB. (1)Several different factors influence people’s eating habits. (2)Personal preference is one of the most important factors that determines what people eat. (3)Almost all people enjoy the sweetness of sugar and the tang of salt. (4)Others like spices, such as the hot peppers common in Mexican food or the curry usually found in Indian dishes. (5)Another factor that influences eating is culture. (6)People often like to eat the foods they grew up eating. (7)And every country—and region of a country—has its own special foods and ways of combining foods into meals. (8)Economics is a third issue that affects what and how people eat. (9)Foods that are readily available at low cost often become part of people’s diets. (10)Likewise, meals made with expensive or hard-to-get ingredients are rarely eaten, if at all. B8. The second major supporting detail in the paragraph is introduced in sentence

    1. 3.
    2. 4.
    3. 5.
    4. 7.

17. 
    
    Question 17

    5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice.“A broken leg is a LEGITIMATE reason for being late to work,” my boss cautioned. “A broken fingernail is not.”

    1. strange
    2. above average
    3. acceptable

18. 
    
    Question 18

    5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice.The bank robber’s violent crime spree made him a MENACE to society and placed him on the FBI’s most wanted list.

    1. help
    2. something unusual
    3. danger

19. 
    
    Question 19

    5 PointsB. (1)Several different factors influence people’s eating habits. (2)Personal preference is one of the most important factors that determines what people eat. (3)Almost all people enjoy the sweetness of sugar and the tang of salt. (4)Others like spices, such as the hot peppers common in Mexican food or the curry usually found in Indian dishes. (5)Another factor that influences eating is culture. (6)People often like to eat the foods they grew up eating. (7)And every country—and region of a country—has its own special foods and ways of combining foods into meals. (8)Economics is a third issue that affects what and how people eat. (9)Foods that are readily available at low cost often become part of people’s diets. (10)Likewise, meals made with expensive or hard-to-get ingredients are rarely eaten, if at all. B10. Which answer best completes the map of this textbook passage?

    1. 
       Box 1: Personal preferencesBox 2: CultureBox 3: Economics <
    2. 
       Box 1: Personal preferencesBox 2: Some like spicesBox 3: Readily available foods
    3. 
       Box 1: Personal preferencesBox 2: CultureBox 3: Ways of combining foods

20. 
    
    Question 20

    5 PointsUse context clues to choose the answer closest in meaning to the capitalized word. Then click on the answer of your choice.After Miguel was laid off, his MORALE was so low that it took months for him to work up enough courage to look for another job.

    1. confidence
    2. sense of right and wrong
    3. money

21.

Discussion Topic

Read the textbook passage below and make an outline. Make sure you use the model provided . Remember to use the signal words to help you identify not only the main idea but also the supporting details. After you outline the passage, write a paragraph to reflect on how outlining contributes to your reading comprehension.

(1)A number of factors contribute to the fact that poor people are less healthy than well-off people. (2)For one thing, low-income families tend to have less nutritious diets than higher-income families. (3)In particular, low-income diets are often deficient in the amount of protein which they provide. (4)Many poorer families probably have some level of malnutrition much of the time, a fact that influences their susceptibility to illness. (5)Second, the general standard of living among low-income groups is likely to be lower. (6)Their homes are more crowded, more likely to be in disrepair, and more often located in dangerous neighborhoods. (7)Another factor affecting health in poor people is that low-income families usually receive less medical care and lower-quality medical care than wealthier ones do. (8)Failure to have minor ailments cared for may make these people more likely to have major ailments later on. (9)Fourth, people with low incomes are probably under a lot of physical stress, a factor which appears to be related to the onset of illness. (10)Last of all, poor people are subject to a great deal of psychological stress, a factor that may be even more powerful than physical stress in leaving the body exposed to illness.

Write 600–800 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan.

You think about this and say, “There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying ‘I love you’ in a different language, but it sounded like ‘kill mommy.’ It’s funny now, but imagine being the marketing team in that building!” Both of you laugh as you hang up the phone, but the memory does get you thinking seriously about cultural differences.

Complete the following:

• What cultural considerations should you take into account for your strategy?
• Will this negatively impact your current strategy?
• Does this change your approach? Why or why not?

The External Marketing Environment in the Global Marketplace
Assignment 4 Scenario:
The car sharing business has grown in popularity throughout the world in densely populated
major city centers. As the new marketing associate for U Drive Transport, you are tasked with
conducting a thorough environmental scan of the global marketplace to identify and analyze any
opportunities or threats to the company, brand, and the product. To familiarize yourself with the
car sharing industry, visit the websites of a few direct competitors of the company: 

● Perform a search for “car sharing” on the Internet and look at two other competitors. 

Directions for Executing this Assignment: 

To complete this Assignment, respond to the following checklist: 

• Watch the video on U Drive Transport: Click Here  
• Download and complete the Environmental Analysis Template located on the Resources
  Icon.  (Attached)Unit4_External_Environmental_Analysis.docx