Your response
should be between 500-850 words for each question, cited and referenced in
accordance with APA 6th Edition Publication Manual format.

1. Please
define, describe, and discuss the “opium poppy” from its origin to contemporary
times. Please make certain that you discuss the cultural, medicinal, literary,
and socio-economic impact that the poppy had and continues to have.

2. Please
define, describe, and discuss the role that Western Powers played in the
proliferation of opium and heroin from the 5th Century (early Middle Ages)
through World War II. Make certain that you address the cultural, military,
economic, and organized crime aspects of their involvement, as well as any
forced treaties.

3. Please
define, describe, and discuss “commodity chains” and how cultural and political
environments influence or impact commodities such as the “opium poppy” and the
“coca leaf.” Also, please make certain that you include in your answer “Global
Commodity Chains” and the “Marxian Law of Value,” and “Adam Smith and the
Theory of Value.”

4. Discuss the
origin and history of the “coca leaf” from its earliest discovery to its
development as an illicit commodity.

Now that your team has a number of potential solutions, it is time to choose one of those solutions that seems the most appropriate and move forward with a more formal proposal. How your team selects this solution is up to you. The choice may be clear from the discussions you’ve had, or you may need to put it to a vote. You may need to break a tie. This may be a contentious decision, but that is by design. Working through such decisions is a part of most workplaces. Many organizations have templates for certain kinds of documents. For this proposal, you will be using a template modeled after those created by a large U.S. company to streamline the proposal process. This template is not the best or only format for a proposal, but it should give your team some experience working within document guidelines. Just as in the previous memo assignment, formatting counts. Distance Collaboration Proposal TemplatePreview the document This proposal should present background details and the need for your chosen solution, present the benefits of implementing the solution, anticipate possible concerns (time, money, security, implementation, ROI, etc.) and make it clear what is being requested. Remember that this is an internal proposal, not a marketing document. Your job is not so much to “sell” your superiors the proposed software, but to make the need for your solution clear, and to make the case for your solution as compelling and comprehensive as possible in the space allotted. Your proposal must also include at least three effective visual elements (charts, graphs, screenshots) that not only present data but also bolster the overall argument of the proposal. This should run from 2 to 4 pages (approximately 500 to 1,000 words).

In this SLP for Module 3, conduct primary research for your task to glean first-hand insights. This is the third step of this cumulative research project. Be sure to revise the sections in SLP1 and SLP2, and include them in this paper following the marketing plan outline.

Primary Research

You will have to conduct personal in-depth interviews with individuals who are representative of the proposed target market. The purpose of conducting these interviews is to make sure that you are on the right track with your marketing plan. One of the biggest fallacies in marketing is often that a manager thinks he or she knows what members of the target market know, believe, and do. The development of a useable marketing plan, however, has to be based on consumer input.

Once you have completed your primary research efforts, you will need to revisit your situation analysis and your SWOT analysis. It is very likely that you overlooked specific factors that need to be added to these analyses.

Qualitative Research: Personal In-Depth Interviews

For the purposes of this marketing plan, you will focus on one target market only. Qualitative research is a first step to make sure that the issues you have identified are issues as perceived by your target audience. Qualitative research will give you insights into what consumers actually think, know, and believe. This type of research will allow you to investigate how consumers describe their behavior and why they do what they do. It also allows you to gain information on how difficult it would be to get consumers to accept new product, to learn which communication methods would be most productive, and to learn which incentives would be most successful with a specific consumer group. Finally, the results of qualitative research provide input for your marketing plan.

For this part you will have to develop an interview questionnaire and then conduct the interviews. Keep in mind that you will need at least three consumers representative of your proposed target market to participate in these interviews. Finally, you will need to report the results.

The following is a list of issues you should address (this is not a complete list, because the issues are likely to differ from project to project). The following example is a marketing plan you are going to develop in order to successfully introduce Apple iPad 4. The goals you have developed for your target audience are to promote awareness of the new iPad 4 and encourage purchase intention:

• What would your target market rather buy than the product you are promoting and why?
  • What benefits do your target customers see to the other product? It might be that they like the reputation of the company, or something else you need to identify in the interviews.
  • What costs do your target customers see to them? They might think the higher price or something else you need to identify in the interviews.
• What does your target market know about the new brand?
  • Are target customers familiar with the brand?
  • Are target customers familiar with the new features of the new brand?
  • Do target customers know about competing brands that provide similar features and benefits?
• What does your target market believe? What are your target market’s values and attitudes relative to the desired behavior?
  • What benefits do target customers see in the new brand? “What’s in it for them” to do this? If having a reputable brand to show their social status is more important than the price, then you will have to design messages accordingly in your marketing plan.
  • What do target customers perceive as the costs of buying the new brand?
  • What other issues do the customers consider when purchasing the new brand?

Make sure to develop the interview questionnaire based on the situation analysis, SWOT analysis, and the specific task for your research project. Note that only a properly designed interview guide will provide useful insights for your marketing plan. Refer to this Interview Questionnaire Example.

Check the following references on how to conduct interviews and analyze results.

Workbook E: Conducting in-depth interviews. (n.d.). Retrieved from http://www.wallacefoundation.org/knowledge-center/…

For this section’s written report, address the following issues:

• Discuss the purpose(s) of the interviews, which should be related to the task for this research project.
• Explain where and how you collected your data. In other words, how did you recruit your subjects? Keep in mind that your subjects should be representative members of your target market. So your parents, friends, and neighbors are generally not to be recruited as subjects. If you have difficulty reaching those target populations due to a special situation, contact your professor to get permission to collect data from your family members, friends, and colleagues who are easily accessible.
• State how many subjects (at least three for this project) you interviewed and describe your sample in demographic terms.
• Give a summary of the answers to each question.
• Include an interpretation of the results: What insights are your findings likely to offer on your task?
• Also, include a copy of your interview questionnaire in your appendix.

SLP Assignment Expectations

Use the following outline to organize your paper. Note that the letters “a, b, c…” and the numbers “i, ii, iii, iv…” below are used to show the major issues you need to include but should not be used to format your paper.

IV. Primary Qualitative Research (3-6 pages)

1. Identify the purpose of your research.
2. Identify the subjects and the research process.
   • What issues did you want to study?
3. Present the key findings
4. Present a concise conclusion of what you learned.
   • Questions used in this analysis should be included in the appendix.
   • Complete report of each interview should be included in the appendix.

Note: Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Include a title page and references. Revise your Module 2 SLP based on the feedback from your professor and your additional research, and include the SLP from Modules 1 and 2 in the Module 3 SLP. Explain clearly and logically the facts about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.

Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words. Academic papers at the master’s level should include citations and references. Look at different sources, especially credible and reputable resources such as The New York Times, The Wall Street Journal, Businessweek, and The Economist, to find the information for your paper. Also use Trident University’s online library databases such as ProQuest and EBSCO to find the information for your project. Your discussion on each topic should be a synthesis of the different sources. Taking shortcuts on the number and quality of your sources will result in a poor-quality marketing plan that will be of no use to your client.

Also, it is important that you reference your sources throughout the text of your marketing plan. Take the following paragraph as an example:

“As a result, telephone interviewers often do not even get a chance to explain that they are conducting a survey (Council for Marketing and Opinion Research, 2003), and response rates have steadily declined (Keeter et al., 2000) to reported lows of 7% (Council for Marketing and Opinion Research, 2003). This decrease presents a problem because not only does it increase the cost of conducting telephone surveys, but it also leads to questions concerning the generalizability of the results (Struebbe, Kernan & Grogan, 1986; Tuckel & O’Neill, 2002).”

There are different citation and reference formats such as APA, MLA, or Chicago. You need to use APA citation and reference format for this course. Also note: The marketing plan should use third person business writing. Avoid “we,” “our,” and “you.” Do not use contractions in business writing.

Here are some guidelines on how to conduct information search and build critical thinking skills.

Emerald Group Publishing. (n.d.). Searching for Information. Retrieved from http://www.emeraldinsight.com/learning/study_skill…

Emerald Group Publishing. (n.d.). Developing Critical Thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skill…

Guidelines for handling quoted and paraphrased material are found at:

Purdue Online Writing Lab. (n.d.). Academic Writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/

Purdue Online Writing Lab. (n.d.). Quoting, Paraphrasing, and Summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/

Purdue Online Writing Lab. (n.d.). Avoiding Plagiarism. Retrieved from http://owl.english.purdue.edu/owl/resource/589/1/

Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the logical fallacies described in the following resource:

Purdue Online Writing Lab. (n.d.). Logic in Argumentative Writing. Retrieved from
http://owl.english.purdue.edu/owl/resource/659/03/

Background Info

Fulgoni, G. M. (2016). Fraud in digital advertising: A multibillion-dollar black hole. Journal of Advertising Research, 56(2), 122-125.

Kumar, V., & Mirchandani, R. (2012). Increasing the ROI of social media marketing.MIT Sloan Management Review, 54(1), 55-61.

Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal Of Marketing, 80(6), 146-172. doi:10.1509/jm.15.0415

Olbrich, R., & Schultz, C.,D. (2014). Multichannel advertising: Does print advertising affect search engine advertising? European Journal of Marketing, 48(9), 1731-1756.

Royne (Stafford), M. B. (2016). Research and publishing in the journal of advertising: Making theory relevant. Journal of Advertising, 45 (2), 269-273.

Soat, M. (2013). Digital advertising’s automated future. Marketing News, 47 (9), 4-5.

Sun, Q., & Spears, N. (2012). Frustration and consumer evaluation of search advertising and search engine effectiveness: The case of hedonic vs. utilitarian product. Journal of Electronic Commerce Research, 13 (2), 122-134.

Taylor, C. R. (2009). The six principles of digital advertising. International Journal of Advertising, 28(3), 411-418.

8. Organization

ï [Figure 3] The organization chart and staffing plan for Paradise Kitchens appears here.

ï It reflects the barebones organizational structure of successful small businesses.

ï Often a more elaborate marketing plan will show the new positions expected to be added as the firm grows.

ï Paradise Kitchens:

a. Operates with full-time employees in only essential positions.

b. Augments its full-time staff with key advisors, consultants, and subcontractors.

c. Will add people with special expertise to the staff as the firm grows.

9. Implementation Plan

ï The Implementation Plan shows how the company will turn its plan into results.

ï Charts are often used to set deadlines and assign responsibilities for the many tactical marketing decisions needed to enter a new market.

ï [Figure 4] Introducing Howlin’ Coyote chilies to 17 new metropolitan markets:

a. Is a complex task.

b. Requires that creative promotional activities gain consumer awareness and initial trial.

ï Paradise Kitchens:

a. Will be in 20 metropolitan markets by 2022, including the three existing ones.

b. Is in 53 percent of the top 38 U.S. metropolitan markets.

ï The anticipated rollout schedule to enter these metropolitan markets appears in Figure 4.

ï The diverse regional tastes in chili:

a. Will be monitored carefully to…

b. Assess whether minor modifications may be required in the chili recipes.

ï As the rollout to new metropolitan areas continues, Paradise Kitchens…

a. Will assess manufacturing and distribution trade-offs to…

b. Determine whether to start new production with selected high-quality regional contract packers.

10. Evaluation Plan

ï The essence of evaluation is:

a. Comparing actual sales with the targeted values set in the plan.

b. Taking appropriate actions.

ï Note that the section:

a. briefly describes a contingency plan for alternative actions…

b. Depending on how successful the entry into a new market turns out to be.

ï Monthly sales targets in cases have been set for Howlin’ Coyote chili for each metropolitan area.

ï Actual case sales will be compared with these targets and tactical marketing programs modified to reflect the unique sets of factors in each metropolitan area.

Develop an interview questionnaire to be used in a family-focused functional assessment. The questionnaire must include three open-ended, family-focused questions to assess functional health patterns for each of the following:

1. Values/Health Perception
2. Nutrition
3. Sleep/Rest
4. Elimination
5. Activity/Exercise
6. Cognitive
7. Sensory-Perception
8. Self-Perception
9. Role Relationship
10. Sexuality
11. Coping

Select a family, other than your own, and seek permission from the family to conduct an interview. Utilize the interview questions complied in your interview questionnaire to conduct a family-focused functional assessment. Document the responses as you conduct the interview.

Upon completion of the interview, write a 750-1,000-word paper. Analyze your assessment findings. Submit your questionnaire as an appendix with your assignment.

Include the following in your paper:

1. Describe the family structure. Include individuals and any relevant attributes defining the family composition, race/ethnicity, social class, spirituality, and environment.
2. Summarize the overall health behaviors of the family. Describe the current health of the family.
3. Based on your findings, describe at least two of the functional health pattern strengths noted in the findings. Discuss three areas in which health problems or barriers to health were identified.
4. Describe how family systems theory can be applied to solicit changes in family members that, in turn, initiate positive changes to the overall family functions over time.

Cite at least three peer-reviewed or scholarly sources to complete this assignment. Sources should be published within the last 5 years and appropriate for the assignment criteria.

Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.